The Gist: A blog to inspire people to try new things, explore new places, and celebrate the good life.
Written with a friendly, entertaining, and slightly irreverent tone, The Gist is the place to find gift guides, first-person narratives, and quirky essays on any experience under the sun. See for yourself:
“4 Ways to Have a More Eco-Friendly House” (PDF)
“‘You Made This?!’ 9 Cooking Classes That are Totally Worth It” (PDF)
“I Tried Float Therapy & I’m Begging You to Not Make the One Mistake I Made” (PDF)
“Day Off in Tinseltown? Here’s the 10 Best Museums in L.A. You Can’t Miss” (PDF)
In 18 months, The Gist has published 600+ articles, with help from a team of 7 writers that I co-managed. The blog has progressively grown each month.
By Nov. 2022, we reached:
Nearly 100k page views per month
More than 1 million SEO impressions each month.
An SEM value of ~$98k per month