Party Like a Player — Andy Seifert

Party Like a Player

The objective: Make some noise during the Super Bowl—without spending millions on a commercial.

The solution: A contest to watch the big game with an actual football player. Party Like a Player offered the chance to hang with football’s lovable party animal, Rob Gronkowski, via sweepstakes on Groupon.

The how: I supported Party Like a Player’s merch and social media efforts to drive awareness. The winner watched the game at Rob Gronkowski’s Boston-area home, where Groupon-themed attractions were set up (including massages, a party bus, axe throwing & more). And there were four special guests: the other four Gronkowski brothers.

The results:

A 20% increase in Brand Unaided Awareness among males.
Of active members who saw our promotions, 84% were likely to purchase from Groupon in the future.
8.5M total reach and 515.5K total engagements on Facebook.

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