Grab Life by the Groupon

The brief: Groupon needed branding for its new direction, focused less on “deals” and more on experiences and activities.

The campaign: Partnering with FCB, we launched the Grab Life by the Groupon rebrand in 2021. Groupon challenged its audience to be bold and adventurous. To not only seize the day, but BODY-SLAM it. To get out there and experience something. To live life to the fullest — by grabbing it by the Groupon.

The how: For this campaign, I worked on Spotify/Pandora, as well as social and merch assets. See the Spotify/Pandora ads here.

The results: In just one month, “Grab Life by the Groupon” succeeded in shifting the following brand perceptions:

• “Groupon is high quality” +16% increase from consumers

• “Groupon is unique” +15% increase from consumers

• “Groupon is a company I trust” +9% increase from consumers

• “Groupon is youthful” +23% increase from consumers

• “Groupon is exciting” +22% increase from consumers

• “Groupon is modern” +11% increase from consumers

• Brand Health: The ad campaign’s impact on website/app visitation interest (77% to 82%) and purchase interest (64% to 77%) both increased.

• Social: The campaign drove an +11% lift in Instagram engagement YOY against +10% goal