Yep, There's A Groupon For That
A stress-melting weekend massage? Yep.
A family activity even the parents love? Yep.
The deed to an acre of land on Mars? Yep, there’s a Groupon for that.
To promote increased inventory in select markets, we launched the Yep, There’s a Groupon for That campaign. In addition to creating the overall campaign concept, I worked on merch assets, paid social, affiliates, and YouTube ads (including the voiceover!)
Paid social results (from a test vs. control group survey)
Ad recall +46% lift
Brand consideration +6% lift
Purchase Intent +16% lift